Clarifide — HTML5 Launch Banner Campaign

Clarifide needed a digital banner campaign that could clearly communicate its offering to a global audience with limited existing brand recognition.

Space66's global production team designed and built the HTML5 creative for Clarifide's launch.

With a brand people don't yet know, every frame has to do more explaining. The animation sequence was kept simple so the offer and the name were clear before the loop ended. Every size in a display campaign has to hold up on its own. Copy, product and logo need to read at a glance in small mobile placements as well as in larger formats, and the animation has to land its message within the short run time and file-weight limits that ad networks set.