Cboe Add Some Color — Display Banner Campaign

Add Some Color continued Cboe's Life Is Better With Options platform for its VIX, SPX and XSP index options. Each execution uses the device established in the original campaign: a row of matching subjects with one standout element in Cboe green.

Space66 produced display banners for three executions. "Add Some Color to Your Portfolio" uses a line of identical bob haircuts with one in vivid green. "Investing Options That Match Your Style" features a shelf of white sneakers and a single green pair, and "Time to Up Your Investing Game?" uses a stand of silver watches with one green-faced watch.

Several executions, one system

The hair execution was built across leaderboard, horizontal, rectangle and skyscraper formats, and the sneaker and watch executions appear here in skyscraper and rectangle sizes, all with an Explore Index Options call to action. The photography was framed differently for wide and tall units so the green element always stays in view, with product marks and the disclosure line placed consistently across the set.

See the original Life Is Better With Options banners.