Cboe VIX Bull & Bear — Display Banner Campaign

This campaign promoted a Cboe whitepaper on the VIX Index under the line "Market Sentiment Is Not Market Reality." The artwork turns the classic bull and bear into figures made from small green arrows set against a deep blue gradient.

Space66 designed the banner set across skyscraper, leaderboard, horizontal and rectangle sizes. The supplied frames show the story in sequence: the opening frame pairs "Market Sentiment" with the bear, and the closing frame brings in the bull, completes the headline and adds the supporting line "See how the Cboe VIX Index helps you discern investing feelings from facts."

Clarity at small sizes

The arrow-built animals carry the idea, so they were scaled and positioned to stay recognisable in each placement without crowding the headline or the Download Whitepaper button. In the smallest leaderboard the copy is cut back to the essentials so it still reads at a glance.