Cboe Life Is Better With Options — Display Banner Campaign

Life Is Better With Options promoted Cboe's SPX and XSP index options with a single visual metaphor: a line of identical cream sedans broken by one chrome-green sports car, paired with the line "Your investments could be too."

Space66 adapted the campaign across a wide range of display formats, from slim leaderboards and wide horizontal units to square and medium rectangle placements, each carrying a Discover Index Options call to action.

Designing around a wide visual

A row of cars sits naturally in a leaderboard and is much harder to fit into a square. Each layout was composed so the green car stays the focal point, with the Cboe logo, SPX | XSP product marks, headline, button and disclosure line arranged to suit the space available.

The result is a consistent family of banners where the idea reads instantly, whether the unit is a narrow strip or a large rectangle. The platform continued in 2025 with Cboe Add Some Color.