Cboe Access to Global Markets — Display Banner Campaign

Cboe's Access to Global Markets campaign needed a display presence that could carry a short, confident brand line across a full schedule of ad placements.

Space66 produced the banner suite, adapting the campaign artwork across skyscrapers, leaderboards, wide horizontal units and square and rectangle formats. The supplied frames show the message building in stages: it opens on "Access to global markets", resolves to "is just an exchange away", and closes on "Unlock access to global markets from an exchange like no other" with a Discover Cboe call to action.

One campaign, recognisable in every size

The navy, green and magenta palette, the angled green line work and the italic headline type had to hold together whether the unit was a tall skyscraper or a narrow leaderboard. Logo, headline and call to action were rebalanced for each format so the message stays legible in the smallest placements.

The set also includes a companion "Markets never stop. Neither do we." execution in the same visual language, shown here alongside the main campaign.