Campo Viejo — Wine HTML5 Banner Campaign

Campo Viejo needed digital banners to support its wine range in market, with creative that had to balance product shots with lifestyle imagery.

Space66 produced the HTML5 banner suite for Campo Viejo, combining device-based product visuals with lifestyle creative across the campaign.

Lifestyle imagery needs space while the bottle needs to stay recognisable, so each size was laid out to keep the product readable even where the image area is narrow. Every size in a display campaign has to hold up on its own. Copy, product and logo need to read at a glance in small mobile placements as well as in larger formats, and the animation has to land its message within the short run time and file-weight limits that ad networks set.