Bentley — Flying Spur V8 HTML5 Banner Campaign

Bentley needed a set of premium digital banners to support the launch of its Flying Spur V8 and other model campaigns, with creative that had to match the marque's brand standards.

Space66 produced the HTML5 banner campaign for Bentley, working from high-end product photography to deliver advertising that met the brand's premium positioning.

Luxury automotive photography loses its impact if it's cropped badly or over-compressed, so framing and image quality were handled size by size. Every size in a display campaign has to hold up on its own. Copy, product and logo need to read at a glance in small mobile placements as well as in larger formats, and the animation has to land its message within the short run time and file-weight limits that ad networks set.