Audi — Multi-Model Rich Media Banner Campaign

Audi needed one of its largest banner campaigns to date, spanning multiple models including the A7, RS6 and RS4, across a wide range of ad sizes and storyboard formats.

Space66 delivered an extensive suite of HTML5 banners for Audi, producing rich media and static creative across ten-plus ad formats to support the multi-model campaign.

Each model had its own storyboard, so the sequences were planned frame by frame before the build. That kept the campaign consistent across models while giving each one its own story. Every size in a display campaign has to hold up on its own. Copy, product and logo need to read at a glance in small mobile placements as well as in larger formats, and the animation has to land its message within the short run time and file-weight limits that ad networks set.