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Social content for Church Road's The Beauty of Conviction campaign, presenting TOM, Grand Reserve and Single Vineyard wines from Hawke's Bay.
The Beauty of Conviction set three Church Road Hawke's Bay wines against a dark backdrop cut through with bold strokes of red paint, each with its own line: "A wine of rare artistry" for TOM, "Only the best become Grand" for Grand Reserve and "Single Vineyard, a taste of place" for Single Vineyard.
Space66 produced the social content, adapting the campaign into feed tiles and vertical story formats.
The red brushstrokes are the campaign's signature, so each layout was composed to keep them sweeping through the frame. In the tall story formats they arc around the bottle, and in the feed tiles they carry across neighbouring frames.
Each bottle stays central and sharp against the dark background, with the Church Road mark, the campaign line and the shared sign-off, The Beauty of Conviction, placed consistently across the set.
See more of our digital production work for drinks brands.
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