Jacob's Creek Rum Barrels — Digital Campaign

Jacob's Creek Double Barrel Shiraz Cabernet is selectively finished in aged Caribbean rum barrels, and this campaign leaned into that story with a lush, illustrated world. The key visual places the bottle and a glass on a weathered barrel top, framed by tropical foliage, a toucan and a scarlet macaw, under the line "Finished in Rum Barrels. Juicy & Smooth."

Space66 produced the campaign creative across a set of digital formats, from wide landscape and square layouts to portrait and tall vertical versions, including a panoramic composition split across consecutive social tiles so the scene continues as people swipe through.

Recomposing a detailed scene

The artwork is rich in detail, so each format was recomposed rather than simply cropped. Bottle, glass and headline stay central, while the foliage and birds are rearranged to frame them in every aspect ratio.

See more of our digital production and asset adaptation work.