Mumm Terroir — Marlborough & Tasmania Social Campaign

The Mumm Terroir campaign presented two sparkling wines from different regions, Mumm Marlborough and Mumm Tasmania, both Brut Prestige and both made in the méthode traditionnelle.

Space66 created the social content. The hero set moves from macro detail, the Méthode Traditionnelle neck band and bubbles rising through a glass, to a Marlborough bottle standing in a grass field against rolling hills, and closes on a Mumm Tasmania end card carrying the DrinkWise responsible drinking message.

Two regions, one brand

Close-up content of foil necks and labels shows how the two wines are told apart: cream labels for Tasmania and red for Marlborough, with the bold MUMM lettering and gold eagle crest tying them together. Assets were produced in portrait and square formats, and the Marlborough key visual is shown here on a tablet.

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