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A striking 3D anamorphic billboard execution for Absolut's Spicy Lemonade campaign, designed for a large-format digital OOH screen in Auckland.
Working with Absolut Vodka and Pernod Ricard, Space66 developed a 3D anamorphic out-of-home execution for the Absolut Tabasco Spicy Lemonade campaign. Created for the JCDecaux screen at the QBE Centre in Auckland, the artwork uses the screen's corner geometry and a carefully constructed viewing perspective to create the illusion of a three-dimensional scene extending beyond the physical display.
Anamorphic OOH advertising uses forced perspective to make flat digital screens appear three-dimensional when viewed from a particular position. For this execution, we developed a dramatic composition featuring the Absolut bottle, a Spicy Lemonade serve, ice, citrus and atmospheric details. Multiple creative iterations refined the perspective, colour, lighting and product balance, with live-screen testing informing the final artwork.
Specialist 3D anamorphic advertising production combining creative development, forced-perspective design and large-format digital OOH delivery.
Create an attention-grabbing 3D digital out-of-home advertisement that would bring Absolut's Spicy Lemonade campaign to life on a large-format corner screen. The creative needed to balance strong brand recognition, product appetite appeal and a convincing anamorphic illusion while working within the display's technical specifications and physical viewing conditions.
Space66 developed and refined a forced-perspective creative tailored to the screen's geometry and intended viewing angle. We explored alternative compositions, refined bottle and serve placement, developed atmospheric lighting and perspective treatments, and supplied production-ready artwork for the media owner. Following live-screen feedback, we adjusted the colour treatment to account for differences between the studio artwork and the physical display.
The Absolut Spicy Lemonade anamorphic creative launched on the JCDecaux screen at Auckland's QBE Centre in October 2026 for an eight-week campaign. The final execution combined bold product imagery, dimensional perspective and atmospheric detailing to create a distinctive large-format brand experience. Live-screen feedback was incorporated into the final delivery.
Successful anamorphic advertising depends on more than creating an impressive 3D image. The illusion must be designed around the physical screen, the viewer's perspective and the way the artwork reproduces in the real world. By combining creative exploration with technical production and live-screen refinement, Space66 delivered an execution tailored to the actual display rather than a generic billboard visual.
3D anamorphic out-of-home advertising uses forced-perspective imagery on digital billboards to create the illusion of three-dimensional objects extending beyond the physical screen. The effect is designed around the display's geometry and a particular viewing position.
Not necessarily. Anamorphic effects can be created on suitable flat or corner LED displays, although screen dimensions, geometry and viewing angles all influence how convincing the illusion appears.
The process involves understanding the physical screen and viewing position, developing a perspective-based creative concept, producing the visual assets and refining the artwork for the display. Testing and technical adjustments help ensure the illusion works in its intended environment.
Yes. Space66 works with brands, creative agencies and media teams to develop 3D anamorphic advertising concepts, forced-perspective artwork and production-ready assets for digital out-of-home campaigns.
Traditional digital billboards generally present flat imagery or video. Anamorphic OOH uses perspective and visual depth to create an illusion of three-dimensional space, often making objects appear to extend beyond the screen.
Tell us what you're working on — a website, a campaign, or ongoing production support. We'll come back with clear next steps and an honest view of whether we're the right fit.
