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British Airways: Picture Your Holiday

British Airways: Picture Your Holiday

A rich media banner supporting the ‘Picture Your Holiday’ microsite. We created a visually rich concertina effect in After Effects that capitalised on the width of the masthead format well. There were a few smaller standard formats too – for these we unmasked the ribbon segments in order to maintain the same look and feel within the file weight.

The experience was engaging enough to hint at the fully interactive dynamic of the site which let users pull together imagery that evoked their ideal holiday. British Airways would then suggest a destination based on your selection, recommend hotels and flights, and let you explore the area.

 

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