Heinz Dressings — HTML5 Display Banner Campaign

Heinz needed digital display banners to support the launch of its dressings range, with creative that had to work across a wide range of standard IAB ad sizes.

Space66 produced a coordinated set of HTML5 banners for the campaign, balancing consistent branding with the technical requirements of each placement. The range was presented as one family, so a viewer seeing the brand in a skyscraper on one site and a mobile banner on another would recognise the same campaign.

Every size in a display campaign has to hold up on its own. Copy, product and logo need to read at a glance in small mobile placements as well as in larger formats, and the animation has to land its message within the short run time and file-weight limits that ad networks set.

The finished suite gave Heinz one consistent display presence for the launch across desktop and mobile placements.