GHD — HTML5 Display Banner Campaign

GHD required a digital banner campaign that could showcase its styling tools with the same premium feel as its broader brand advertising.

Space66 designed and built the HTML5 banner suite, translating GHD's product photography and brand style into polished, fast-loading ad creative.

Product-led banners depend on the hero shot surviving compression and small sizes, so image treatment and file weight were balanced against each other across the set. Every size in a display campaign has to hold up on its own. Copy, product and logo need to read at a glance in small mobile placements as well as in larger formats, and the animation has to land its message within the short run time and file-weight limits that ad networks set.