Farfetch — Fashion Display Banner Campaign

Farfetch needed a run of fashion-led display banners to promote its online marketplace, with creative built to keep pace with a fast-moving luxury retail calendar.

Space66 delivered a multi-size HTML5 banner campaign for Farfetch, producing creative variations to support ongoing seasonal and promotional activity.

Retail campaigns change often, so the banners were set up as a system that could take new product imagery and messages without rebuilding each size from scratch. Every size in a display campaign has to hold up on its own. Copy, product and logo need to read at a glance in small mobile placements as well as in larger formats, and the animation has to land its message within the short run time and file-weight limits that ad networks set.