Our Work

Radox: Explosion of Fragrance

Radox: Explosion of Fragrance

Droga5 engaged our motion and CGI team across a period of three months to develop these dazzlingly intricate visual assets for the Radox ‘Explosion of Fragrance’ campaign.

Our aim was to recreate the detail of a high speed photographic shoot with more control over the final product and, importantly, the production cost. Starting with modelling the fruit themselves, we then stacked layers of pith, flesh, and juice within Cinema 4D to create a textured mesh which could be manipulated in After Effects, giving the explosion verisimilitude.

The end result can be viewed below; versatile assets to be used across a variety of endpoints, including tv idents, DOOH, and OLA.

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