Supporting the vision of #TheOne campaign
- Client Farfetch
- The Work Online Advertising
- Disciplines Digital Design, Development, Video Editing
Supporting #TheOne campaign
Farfetch is the online platform to shop the world’s greatest selection of luxury. The platform partners with the world’s best luxury boutiques and brands.
Space66’s unique colocated digital production model fits perfectly with Farfetch’s in-sourced ethos and supported their desire to bring greater creative responsibility for the A/W 2016 campaign ‘#TheOne’ into their organisation.
We supported Farfetch over a number of weeks, embedding a production facility to work alongside the marketing team enabling us all to maximise both quality and volume of output.
Team and approach
We operated with a flexible methodology. A departure from paying for a list of deliverables to paying for skills, as and when required.
Our multi-disciplinary team produced over 100 deliverables including standard HTML5 OLA, statics, skins, video overlays, and expanding rich media units.
We supported Farfetch prior to project kick off with asset preparation from product cutting and retouching to video editing.
Our designer worked with the Farfetch creative team to put together the Facebook Canvas ad displayed left.
The scrolling mobile experience allows users to explore the range of products available through Farfetch via carousel, watch the campaign video, and find that piece which sticks out for them.
#TheOne was a hugely important digital brand campaign for us, and having such a close working relationship with Space66 through their Colocation model meant we were able to make our creative work harder, our budgets go further and exceed expectation when it came to results