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Clarks: Rats to Rudeboys

Clarks: Rats to Rudeboys

Ever since the Clarks Desert Boot took America by storm in 1950, the deceptively simple design has captured the imagination of subcultures and style leaders from around the world. Whether it was in the music halls of 1970s Kingston, Jamaica or on the streets of Paris during the 1968 uprisings, the Desert Boot has been the shoe of choice for youth trying to carve out a new identity.

In celebration of its 65th anniversary Clarks and BBH used WhatsApp to connect the Desert Boot’s fans with key figures from subcultures of the past 65 years.

We designed and animated multiple Whatsapp conversations with these figures to help tell the tale – to discover more about the project watch the film on the right.

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