When Quality and Quantity Matter
- Client British Airways
- The Work Microsites, Banners, DOOH, Email
- Disciplines 3D, CGI, Animation, Development, HTML5
Supporting seven years of British Airways campaign activity.
Since 2008, Space66 has served British Airways across a broad spectrum of digital platforms. From developmentally challenging large scale social media campaigns, through to nationwide digital out of home animations, all the way to interactive banners and EDM, we maintained the level of excellence synonymous with their brand image.
One project stands out for us when we think of BA: Race the Plane. We were tasked with developing a responsive competition microsite in which Twitter users could #RaceThePlane to mark the launch of BA’s Dreamliner fleet. The aim of the crowdsourced campaign was to pit a virtual ‘Tweetliner’ plane (fuelled by tweets) against real Dreamliner flights. Users then stood the chance to win the real flight.
The competition proved so popular that British Airways requested a simplified standalone version, CMS driven, which they could use at events across the globe. This really blew up across social media at SXSW where party goers could win a variety of prizes.
Another favourite is Picture your Holiday. In this case it was British Airways Package Holidays that needed an overhaul to revitalise the look and remind customers of their value. Animation and UX played a vital role in crafting a beautiful and inviting picture book which approached holiday decision making with a fresh perspective. Our concertina photo album proved so engaging that it was rolled out from the site across DOOH screens and dynamic flash ad units in a campaign that became digitally ubiquitous.
In 2014, after four phases of pitching, countless all nighters, and numerous prototypes of apps, sites, and more, BBH were awarded the entire British Airways business. This was the largest pitch we have ever been involved in and the praise from BBH was overwhelming. From this point onwards quantity as well as quality became a new challenge, producing scores of assets to support ongoing campaign delivery.