Our Work

Axe: McQueen

Axe: McQueen

Axe McQueen was an animation brief first and an HTML5 development brief second. Axe wanted to show off their new range or products with a striking visual that would perform well across multiple format sizes and weights.

We chose some of our favourite fonts and crafted a neon firework display proclaiming the campaign’s central message: ‘In a world that’s getting louder, bring the quiet’. Once the animation was approved, our developers got to work adapting it for multiple placements while preserving the quality of the original asset.

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